USLC 2025 ~ Lavender: The Aroma of Success

January 23-25, 2025
Thursday, January 23 - Pre-Conference Day
Friday and Saturday, January 24 & 25, 2025 - Conference Days

Prepare to be inspired, to engage with fellow lavender enthusiasts, and to cultivate the aroma of success in your business at the US Lavender Conference 2025!

USLC 2025 will be held at the beautiful St. Charles Convention Center January 24-25 in St. Charles, Missouri. The convention center is directly connected to the award-winning Embassy Suites by Hilton St. Louis - St. Charles. This perfect pairing offers not just ease of access with free parking and proximity to St. Louis Lambert International Airport (less than 10 minutes door to door) but also a comfortable stay in a bustling environment.

The conference officially kicks off with registration on the evening of January 23rd with a meet and greet for new attendees followed by a cocktail reception with featured guests. Those wanting a more detailed and personal experience can register for our optional January 23rd pre-conference seminars that will include an agri-tourism excursion as well as additional educational opportunities in-house.  More information will be forthcoming about these pre-conference opportunities.

Introducing the USLC 2025 Friday Keynote Presentation

Keynote Session: All Rivers Bend, The Art of Pivoting in Business for Success
Keynote Speaker: Kayla Fioravanti, Chief Formulator, Co-Founder of Ology Essentials Labs, Aromatherapist, and Author

Keynote Insight: All Rivers Bend, The Art of Pivoting in Business for Success
This year’s keynote session is led by the esteemed Kayla Fioravanti, a seasoned aromatherapist, author, and Chief Formulator at Ology Essentials Labs. Drawing on her extensive experience as a serial entrepreneur, Kayla will delve into the critical business strategy of pivoting—highlighting how subtle shifts can lead to substantial outcomes. Prepare to learn from her journey through successes and setbacks, all aimed at empowering you to navigate the ever-changing business landscapes like the meandering rivers.

Conference Hotel

Click here for information about the conference hotel, travel options, and more information about St. Charles, Missouri
~ It is historically awesome!

Session Titles, Descriptions, and Speaker Bios

Starting Friday morning January 24th  and continuing through the following afternoon, our conference offers a packed schedule of experts and featured speakers. The USLGA searches for the best available talent within the lavender industry as well as speakers with experience in related businesses. USLC 2025 is designed to cater to a diverse group of attendees, from budding entrepreneurs to seasoned growers.

Our multi-track setup allows you the flexibility to tailor your experience. Dive into sessions as they unfold, with the freedom to join any talk or workshop that piques your interest. It's your opportunity to learn, share, and network with peers in an atmosphere brimming with innovative ideas.

Click here for session titles, descriptions, and speaker bios.
Note: Sessions will be added as sessions and speakers are confirmed.

Conference Registration

Registration is now open for the USLC 2025!
USLGA Members receive "Early Early" Bird Pricing until April 29 at $500
May 1 begins Early Bird Pricing at $550
September 2 begins Regular Pricing at $600
Nonmember Pricing is $800
Registration deadline is January 9, 2025
Click here to register to attend the USLC 2025

Registration for the 2025 conference is open.

  • Only current members have access to preferred pricing options.
  • Please note that pricing is per person (not per farm).
  • Members must register under their profiles.

What’s included with USLC 2025 registration?

  • Access to all classes, demonstrations, workshop topics, and sessions on January 24 and 25
  • All conference-covered meals and snacks
  • Detailed handouts from speakers as well as any audio-recorded sessions
  • Access to the digital Conference Booklet with detailed information
  • A copy of our printed Conference Booklet
  • All sponsored gifts for attendees
  • Focused networking time with lavender enthusiasts!
  • Take home knowledge you would not get elsewhere!

Registration DOES NOT include:

  • Guestrooms at the Embassy Suites, St. Charles (however, attendees can register for discounted room rate under our room block)
  • Ground transportation to and from the hotel
  • Any meals outside of those outlined in the conference schedule
  • Preconference seminars

Sponsors and Vendors

Click here for USLC 2025 Sponsor and Vendor information.


Conference Policies and Disclaimers

Please click here to view all event policies, which are to be agreed upon in the registration process.


  • What is there to do in St. Charles?
  • Venture out to explore nearby attractions including the historic Main Street, the trendy Streets of St. Charles, and the excitement of a casino on the banks of the Missouri River.  St. Charles was established in 1769 as a fur trading post and boasts the starting point of the renowned Lewis and Clark Voyage of Discovery. 
  • St. Charles is just minutes from St. Louis, MO with its iconic Gateway Arch, its world-famous Botanical Garden, the stunning glass mosaics and architecture of the Basilica Cathedral of St Louis, and many more sites to see.
  • Where do I stay for USLC 2025?
  • We have a room block at the Embassy Suites of St. Charles and your registration includes the following amenities:

·       Complimentary breakfast including an omelet bar
·       Complimentary open bar happy hour (two drinks maximum)
·       2 room suites standard (living space+ bedroom)
·       Complimentary parking

Cancellation Policy

Pre-Conference Sessions:

Cancellations by November 1, 2024: 100% refund
No refunds after November 1, 2024


Cancellation by October 1, 2024: 100% refund
Cancellations by November 1, 2024: 50% refund
No cancellations after November 1, 2024

To request a refund, please contact [email protected]